Process is everything to us, so rather than use digital printing that can lack the luster and personality our pieces demand, we look to old-world techniques to create new versions of paradise.
Our Story
Our Story
Born by the Sea
Tiare Hawaii began in 2009 with an idea, a dream, and a little bit of money I had saved.
At the time, I was living in a small house on the beach at Rocky Point on the North Shore of Oʻahu. Inspired by the beauty and ease of island life, I dreamed of creating clothing for island girls, by an island girl—pieces that felt beautiful and special but were still effortless enough for everyday life.
I wanted to bridge the space between fashion and lovingly handmade clothing. I imagined dresses that could be slipped over a swimsuit for a day at the beach, then worn to dinner as the sun went down. Pieces that could be folded into a suitcase, carried somewhere beautiful, and worn again and again.
Most of all, I wanted the women wearing Tiare Hawaii to feel free, confident, and beautiful—and to appreciate the character of artisan-made clothing as much as I do.
From Two Bins to Around the World
In the beginning, all of our inventory fit inside two bins beneath my bed, with a clothing rack hanging in my living room.
There was no big team or elaborate business plan—just a deep love for what I was creating and the hope that other women would connect with it too.
Over the years, Tiare Hawaii has grown from that little beach house into a globally loved resortwear brand carried by wonderful boutiques and retailers around the world. It has been an incredible journey, but no matter how much we grow, we remain connected to where we began: the islands, the ocean, and the belief that beautiful things are worth making with care.
Made the Slow Way
At Tiare Hawaii, we still believe in making things the slow way.
Our signature batiks are created in Bali using a traditional hot-wax stamping process. Our tie-dyes and ombrés are dyed by hand, while our embroidery and cutwork are intricately crafted by skilled artisans. Each garment passes through many hands before it reaches yours.
We don’t rush the process. Our fabrics and finished garments are hung beneath the tropical sun to dry, allowing time and nature to become part of the story of every piece.
Because so much of our clothing is made by hand, subtle variations may appear from one garment to another. We believe these are not imperfections, but beautiful reminders of the human hands and traditional techniques behind each design.
Made for Wherever Life Takes You
Tiare Hawaii is inspired by barefoot mornings, salty hair, sun-warmed skin, spontaneous adventures, and the feeling of discovering somewhere beautiful.
Our pieces are designed to move easily between the beach and the rest of your life—to travel well, feel effortless, and make you feel beautiful wherever you wear them.
From my little house at Rocky Point to women around the world, I am endlessly grateful for every person who has chosen to make Tiare Hawaii part of her story.
With love and aloha,
Jane Hoskins
Founder & Designer
How It's Made
Each Tiare Hawaii design starts with passion. Passion for Hawaii, passion for materials, passion for adventure, and the drive to make pieces you’ll love forever. So how does a dramatic sunset or vivid travel memory become a Tiare Hawaii staple?
Let’s take a look into our process to create paradise…
Step 1: Inspiration Is Around Us All
Our prints are personal. Whether it’s the shores of the island we call home or the hibiscus gardens of Waimea, we look to natural beauty to guide our designs. From there, it’s all about the details that bring personality and individuality to each design.
Step 2: Sketch Time
Step 2: Handmade Paradise
Not only are Tiare Hawaii pieces printed, dyed, and constructed by hand, we often draw our patterns by hand to add a pop of personality and uniqueness. We work with graphic designers to refind each print, playing with color, shape, and scale to find the right match for each piece.
Step 3: From the Screen to the Dream
Once our design is finalized, it’s ready to print and, like our initial drawings, we bring that personal design ethos and principle into producing our patterns. That means we’re committed to producing handmade pieces made with love using traditional techniques by local artisans.
Step 4: Capture the Moment
Once we receive and approve our latest designs it’s time to bring them to life. There’s no better way to highlight the dreamlike wonder, individuality, and vibes of a new design than to work with models that embody the Aloha Spirit. We look for unique destinations on our personal bucket lists to not only let our pieces shine but inspire your wanderlust.
Step 5: Time To Shine
The final step in bringing these pieces of paradise to market is shooting all their vivid color, delicate details, and breathtaking movement in the studio. Like a painting in an art gallery, we want our product images to showcase the artistry and imagination of every design.
Step 6: Our Story Is Your Story
The best part of putting our passions into prints, dyes, and designs is seeing where they take you. From seeing our pieces captured on your travels or brightening up your day-to-day, we’re moved to push our island-inspired styles even further. In fact, part of our process is listening and learning from our loyal customers, so you’re always welcome to leave a review, offer feedback, or showcase your style on social media.
Meet The Team
Jane, Owner/Designer
My job is to create unique clothing that you'll love and that can take you anywhere you go. I am based in Hawaii and have a passion for art, travel, culture, and music. In my spare time, you can typically find me in the ocean, listening to live music, or travelling the world sourcing the next big thing for Tiare Hawaii.
Eloise, Wholesale Client Relationship Coordinator
Growing up on the beaches of Australia, I have always loved free-spirited bohemian design and coastal colors. It is so wonderful to be part of the Tiare Hawaii family and get to help boutiques choose stunning collections and styles for their customers.
Kelly, E-Commerce Customer Service/Sales Manager
My job is to make sure all of our amazing customers have the best experience they can with our brand. I love styling our photoshoots for new collections and being able to merchandize our products on the website in a way that is the most visually appealing to our shoppers. There is nothing better than helping someone find the piece that makes her feel the most beautiful!
Chevigny, Operations Director
I love the team at Tiare, they make the brand truly unique. I love the creative spirit and colors behind our product!
Sophia, Social Media and Content Creation Coordinator
Hi there! My job is handling all things social media. I love working with influencers and setting up collaborations, but my favorite part is the long lasting relationships I get to build with both customers and influencers. I have a kitty named Dolce who loves getting spoiled by mom! We can be found together 24/7.
Saige, Graphic Designer
Hi, I’m Saige, the graphic designer at Tiare Hawaii! I handle all things that need designing, from creative projects to branding. Outside of work, I’m your go-to photo gal, art lover, and beachgoer.
Ashlyn, Fulfillment Specialist
Aloha! I was born and raised in Waimea on the Big Island. My responsibility here at Tiare Hawaii is to pick and pack all of our wholesale and e-commerce orders and make sure they are shipped to our customers. When I'm not at work I love going to the beach and hanging out with my fur baby Hina!
The Pet Department
Kalani Dog
Mom: Jane
Pitbull
My job is all about spreading the Good Vibes! I love keeping my co-workers smiling during work, walks on the beach, car rides, and making new friends. You can find me on the porch watching the waves!
Bodhi
Mom: Eloise
Black Lab
Currently in training for the TH office! Once ready, I will do all the heavy lifting in the warehouse and my very best assisting with any events and getting my colleagues in pawty mode!
Bridger
Mom: Kelly
Weimaraner
I have a very impawtant role here at Tiare Hawaii. My job is to make sure our HQ is filled with waggy tails and lots of pets. I love coming to work with my Mom everyday because the office is full of snacks and other doggo friends...I even have my own work station! I always make sure to make an appearance during our Marketing Meetings so I can say hi to my 4 legged coworkers in Hawaii.
Pancho
Mom: Chev
Cattle Dog
My job is placing a ball in my coworker's laps until they play with me! I love, sticks, balls, tug o war! I'm an energetic and vocal pup who lets you know when I wants to play (which is all the time) and I tend to be more interested in people and their ability to play tug o war than my four-legged friends. I'll do anything for treats and I can be a real cuddle bug when it is time for bed.
Dash
Mom: Jane
Border Collie Puppy
Aloha, My name is Dash and I was born on Big Island, Hawai’i. I love surfing, singing, running, playing frisbee, and playing with my best friend, Marshmallow. My job at the office is to run around, lick everyone, beg for pets, and make everyone laugh and smile.
Coco and Pearl
Mom: Saige
Shih Tzu Maltese and Ragdoll
Coco: I love being indoors, going on car rides, cuddling with my stuff animal friends, and eating treats! I live with bestie Pearl.
Pearl: I love cuddling with people, meowing very loudly for food, purring while being pet, and eating treats. Sophia rescued me from Pahoa and I love her forever.
Dolce
Mom: Sophia
Rescue Kitty (Breed Unknown!)
I’m Dolce! I’m a rescue kitty from the humane society where my mom adopted me. I love drinking water from the sink, getting lots of pets, making biscuits, and meowing until my mom feeds me treats!
Hina-Lyn
Mom: Ashlyn
Frenchie
I was born in Maui but now I live with my family on the Big Island! I love treats, snuggling with my humans and going on car rides!
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