Behind the Brand

Inspired by a love of travel and immersive experience, Tiare Hawaii is a global beachwear brand leading the independent category.

Our Story

Tiare Hawaii was founded in Hawaii in 2011 by Jane Hoskins. We use the beauty of nature around us and our love of travel as inspiration to create the colors and bohemian details in our garments.

Female Owned & Led

Tiare Hawaii is made by women for women.

Our Inspiration

Inspired by nature

Our Process

Process is everything to us, so rather than use digital printing that can lack the luster and personality our pieces demand, we look to old-world techniques to create new versions of paradise.

Rayon Fabric

rayon is a fabric made from purified cellulose fibers, which are typically created from wood pulp.

Batik Dying

Our organic dyes and are kissed by Mother Nature’s magic to create deep colors. Using a hand-stamped hot wax process we carry on tradition and create vivid new patterns. Individually hand-silk screening our colors ensures richness, brightness, and a depth that digital printing could never capture.

Our Approach - Sustainability

Small batches, supporting cultural practices and small business owners

Our Approach - Ethics 

Giving back to community

Our Approach - Ohana

Close knit creatives, influencers + suport from community

MEET THE TEAM

Behind the scene

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Jane, Owner/Designer

Jane, Owner/Designer

My job is to create unique clothing that you'll love and that can take you anywhere you go. I work with graphic designers to put my ideas into print and to have artisans put those prints onto fabric and am always working to create silhouettes that are flattering and easy to wear. I am based in Hawaii and have a passion for art, travel, culture, and music. In my spare time, you can typically find me in the ocean, listening to live music, or travelling the world sourcing the next big thing for Tiare Hawaii.
Leilani, Graphic Designer

Leilani, Graphic Designer

Aloha! I'm Leilani and I have been a graphic designer for Tiare for three years now. My day usually involves designing email correspondence, website assets, and other creative projects! In my free time I love to play with Kona Bear, go free diving, or enjoying the beauty of Hawaii! I'm always smiling and almost always snacking.
Kelly, E-Commerce Customer Service/Sales Manager

Kelly, E-Commerce Customer Service/Sales Manager

My job is to make sure all of our amazing customers have the best experience they can with our brand. I love styling our photoshoots for new collections and being able to merchandize our products on the website in a way that is the most visually appealing to our shoppers. There is nothing better than helping someone find the piece that makes her feel the most beautiful!
Eloise, Wholesale Client Relationship Coordinator

Eloise, Wholesale Client Relationship Coordinator

Growing up on the beaches of Australia, I have always loved free-spirited bohemian design and coastal colors. It is so wonderful to be part of the Tiare Hawaii family and get to help boutiques choose stunning collections and styles for their customers.
Ashley, PR/Social Media

Ashley, PR/Social Media

I love bringing Tiare Hawaii to life through the power of influencers, collaborations, celebrities and the press. When I’m not working I love traveling and spending time with my dog, Bella.
Ryan, Digital Marketing

Ryan, Digital Marketing

I'm a freelance digital marketer who has had the pleasure of working with Tiare Hawaii and a handful of other cool ecommerce brands scattered throughout San Diego, Costa Mesa, and Hawaii. When I'm not working on optimizing facebook or Google campaigns, I love to surf, fish, and just about anything else that gets me in the ocean.
Israel, West Coast & Florida Sales/ Showroom Owner

Israel, West Coast & Florida Sales/ Showroom Owner

As specialty store and majors sales representative, I’ve had the privilege to work directly with our incredible store owners and buyers for 10 years. In addition to being part of a wonderful team, I love the poetic and natural elements that inspire our designs. Prior to working in the fashion industry, I was in a band and got to perform internationally!
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Kalani Dog

Kalani Dog

Mom: Jane
Pitbull
Job: Spreading the Good Vibes
Loves: Keeping my co-workers smiling during work, walks on the beach, car rides, making new friends, and sitting on my porch and watch the waves.
Kona Bear

Kona Bear

Mom: Leilani
Lab Mix
I am a total beach doggo! I love swimming, playing in the waves and fetching balls and sticks. I'll sprint as soon as we get to the beach to jump in the water. I also love my ball and cuddles! You can find me hanging out with mom and my furry step-siblings!
Bridger

Bridger

Mom: Kelly
Weimaraner
I have a very impawtant role here at Tiare Hawaii. My job is to make sure our HQ is filled with waggy tails and lots of pets. I love coming to work with my Mom everyday because the office is full of snacks and other doggo friends...I even have my own work station! I always make sure to make an appearance during our Marketing Meetings so I can say hi to my 4 legged coworkers in Hawaii.
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Poncho

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Bella

Bella

Mom: Ashley Cavalier King Poodle Mix
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